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Abstract Futuristic Background

Marketing

School of Business

Advantages & Careers

Raising consumer awareness about a product or service is a complex process that leads to the creation of many marketing-related roles. Advances in technology and increasing competition between companies make a marketing degree a valuable asset.

 

With companies and organizations prioritizing their marketing efforts in a digital world, skilled marketing professionals are increasingly in demand.

  • Marketing assistant

  • Social media manager

  • Event manager / Media planner

  • Copywriter

  • Marketing manager

  • Public relations specialist

  • Sales manager

  • Marketing research analyst

  • e-commerce Manager

  • SEO manager

  • Advertising director

  • Brand manager

Liquid Bubbles

Program Summary

The Marketing specialization offers professional growth, career advancement, and enhanced expertise in specific marketing areas. It allows students to become industry experts, increases job opportunities across sectors, and provides a competitive advantage in the marketing field. By deepening their knowledge, marketing professionals can better meet customer needs, solve complex challenges, and contribute to the success of their organizations.

Program Objectives

1. Develop an enthusiasm and the abilities required for independent learning in the context of business and management

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2. Develop the knowledge and skills necessary to function effectively in business situations

3. Provide opportunities for study that encourage acquiring theoretical knowledge, intellectual development and the applying that knowledge to the professional business world ​

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4. Understand business operations, the internal and external environments and reflect on local, national, and international conditions.

5. Develop an awareness of the impact that information and communication technology has on business decision making.

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6. Stimulate an enquiring, analytical, practical and creative approach to business studies and practices. 

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7. Lay a foundation for lifelong learning, enquiry and personal or professional development

8. Realize the importance of business enterprise and the skills associated with entrepreneurship.

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9. Develop knowledge and skills that are complementary to the core areas of business.

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10. Provide opportunities to apply skills and critically reflect on acquired knowledge.

Year 2 - UK Level 4
   6 Core Mandatory Subjects
+ 2 Optional Subjects
+   General Education Subjects

YEAR 2 - UK Level 4

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6 Core Mandatory Subjects/Units

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  1. Unit 1: BUS 201 - The Contemporary Business Environment (15 UK Credits)

  2. Unit 2: BUS 202 - Marketing Processes and Planning (15 UK Credits)

  3. Unit 3: BUS 203 - Management of Human Resources (15 UK Credits)

  4. Unit 4: BUS 204 - Leadership and Management (15 UK Credits)

  5. Unit 5: BUS 205 - Accounting Principles (15 UK Credits)

  6. Unit 6: BUS 206 - Managing a Successful Business Project (15 UK Credits)

 

+ 2 Optional Subjects/Units

to choose from the following list:

 

  1. Unit 7: BUS 207 -  Business Law (15 UK Credits)

  2. Unit 8: BUS 208 -  Innovation and Commercialisation (15 UK Credits)

  3. Unit 9: BUS 209 -  Entrepreneurial Ventures (15 UK Credits)

  4. Unit 10: BUS 210 -  Recording Financial Transactions (15 UK Credits)

  5. Unit 11: BUS 211 -  Business Data and Numerical Skills (15 UK Credits)

  6. Unit 12: BUS 212 -  Executive Recruitment Solutions (15 UK Credits)

  7. Unit  13: BUS 213 -   Human Capital Management (15 UK Credits)

  8. Unit 14: BUS 214 -  Digital Business in Practice (15 UK Credits)

  9. Unit 15: BUS 215 -  Operational Planning and Management (15 UK Credits)

  10. Unit 16: BUS 216 -  Managing the Customer Experience (15 UK Credits)

  11. Unit 17: BUS 217 -  Professional Identity and Practice (15 UK Credits)

  12. Unit 18: BUS 218 -  Work Experience (15 UK Credits)

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+ General Education Subjects

Year 3 - UK Level 5
   2 Core Mandatory Subjects
+ 3 Mandatory Specialist Subjects
+ 2 Optional Subjects
+   General Education Subjects

YEAR 3 - UK Level 5

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2 Core Mandatory Subjects/Units

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  1. Unit 19: BUS 319– Research Project (30 UK Credits)

  2. Unit 20: BUS 320 – Organizational Behavior Management (15 UK Credits)

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+ 3 Mandatory Specialist Subjects/Units

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  1. Unit 33: BUS 333 - Marketing Insights and Analytics (15 UK Credits)

  2. Unit 34: BUS 334 – Digital Marketing (15 UK Credits)

  3. Unit 35: BUS 335 – Integrated Marketing Communications (15 UK Credits)

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+ 2 Optional Subjects/Units

to choose from the following list (or other Specialist Units in other Business Pathways):

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  1. Unit 41: BUS 341 –  Taxation (15 UK Credits)

  2. Unit 42: BUS 342 –  Statistics for Management (15 UK Credits)

  3. Unit 43: BUS 343 –  Business Strategy (15 UK Credits)

  4. Unit 44: BUS 344 –  Business Information Technology Systems (15 UK Credits)

  5. Unit 45: BUS 345 –   Business Data Analytics and Insights (15 UK Credits)

  6. Unit 46: BUS 346 –  Developing Individuals, Teams and Organisations (15 UK Credits)

  7. Unit 47: BUS 347 –  Human Resources – Value and Contribution to Organisational Success (15 UK Credits)

  8. Unit 48: BUS 348 –  Customer Value Management (15 UK Credits)

  9. Unit 49: BUS 349 –  Sales Management (15 UK Credits)

  10. Unit 50: BUS 350 –  International Marketing (15 UK Credits)

  11. Unit 51: BUS 351 –  Brand Management (15 UK Credits)

  12. Unit 52: BUS 352 –  Product Service and Development (15 UK Credits)

  13. Unit 53: BUS 353 –  Planning for Growth (15 UK Credits)

  14. Unit 54: BUS 354 –  E-Commerce and Strategy (15 UK Credits)

  15. Unit 55: BUS 355 –  Planning Social Media Campaigns (15 UK Credits)

  16. Unit 56: BUS 356 –  Tapping into New and International Markets (15 UK Credits)

  17. Unit 57: BUS 357 –  Business Intelligence (15 UK Credits)

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+ General Education Subjects

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